The travel industry has been greatly impacted by software, changing how people plan and share their trips. It has also made travel more accessible through easy booking options and new technologies for in-flight entertainment and accommodations. The industry is also evolving as companies use software for real-time inventory management and customer data analysis to improve service. However, the diversity of the industry can make it difficult for a single product to meet the needs of all customers. Custom travel software can address this issue by providing tailored solutions for businesses and entrepreneurs to fill specific market gaps, such as flight comparison and travel insurance. In this article, we will explore the various types of travel software available, their key features, and predictions for the industry’s future.
The travel industry is constantly evolving and companies are utilizing technology to improve operations and enhance customer experiences. Software and applications can play a significant role in addressing various issues within the industry. Some examples include:
- Streamlining the Booking Process: Software and apps can simplify the booking experience for customers by allowing them to search for flights, hotels, and vacation packages with minimal human interaction. Automated suggestions and offers can be tailored to the customer’s needs, reducing search time and marketing costs for the company.
- Automating Tasks: Software can automate repetitive tasks for travel agents, allowing them to focus on personalized customer service. For example, software can be used to find the most cost-effective flights, check flight delays, and schedule appointments.
- Enhancing Customer Service: Software can improve customer service by providing travel agents with tools to better serve their customers. This can include scheduling appointments, sending automated emails, and tracking customer feedback.
- Remote Destination Exploration: Travel apps can provide virtual experiences for remote destinations, allowing customers to explore these places without physically traveling there.
- Offering Incentives and Discounts: Travel apps can offer incentives and discounts for traveling to new destinations. For example, discounts on plane tickets or hotel stays for visiting new cities. These discounts can be easily accessed and redeemed through the app.
The market for travel apps and software has seen significant growth in recent years due to the widespread use of smartphones and social media for travel planning. These apps and software are now available for various operating systems and devices, with many offering free trials for users to test before purchasing. This increase in competition has led to a demand for more innovative and unique offerings.
According to industry statistics, many airlines are planning to adopt AI technologies in the next three years, with 26% of travel and hospitality companies already using chatbots. The most downloaded online travel agency app worldwide is Booking.com, and 21% of global travelers have used travel agent apps since the outbreak of Covid-19. The average retention rate of hospitality and tourism apps worldwide is 30%.
In the US, 61% of travelers have booked and paid for travel through their smartphones within the past year, with 64% using their smartphones during their trip. US leisure travelers on average use 7-8 apps throughout their travel experience, with maps, weather, and branded airlines being the most widely used. The top features identified in travel apps are real-time flight alerts, the ability to see an entire trip itinerary in one place, and the ability to search and book flights. Additionally, 54% of US leisure travelers would prefer to use an app to add extras to their bookings on-the-go, and 42% want the option to pay using Apple/Android pay within their travel apps.
Voice search is also gaining popularity, with 44% of candidates surveyed having used it for some part of their trip, and 20% considering it a great influencer. There is also a growing demand for digital room keys and the ability to check-in to hotels via an app, with 70% of US leisure travelers indicating they would happily use biometric scanning to minimize wait times in security lines. Additionally, 66% of US travelers agree that digital boarding passes make leisure travel easier, and 49% want the ability to live chat with a travel representative from their favorite travel app.