People visit an eCommerce website to look for a product that fulfills their needs. After viewing the image of an item, the first thing they look at is its description. If it appeals to them, they make the purchase. So your descriptions should be such that they convince the visitors to buy the product or add them to their cart. Item descriptions play a huge role in facilitating conversions. Effective product description writing gives an overview of both relevant information of a product as well as its benefits. Compelling descriptions are not easy to compose, but they are worth the effort. Here are some helpful tips for creating engaging ones for your products.
Tips to Master Product Description Writing
Descriptions should be such that they pique the interests of your visitors and trigger them to buy the products. Here’s how you can tempt your visitors through them.
Know who you are writing for
When you know and understand the target audience who will be using the product, you’ll find writing descriptions a lot easy. It’s important to delineate a buyer’s persona, which means characteristics and traits of your prospective customers. It will enable you to define your product in a way that’s going to appeal to them. You can use the right tone and words and address your customers’ needs through description better when you have a deep understanding of them.
Make the right word choice
The kind of words you use can make or break a visitor’s intention to buy the product. Words that describe touch, smells, sounds, and taste entice people. Sensory adjectives enable them to experience the product via words. Some examples of words that instill trust in the audience regarding a product include ‘best-seller,’ ‘painless,’ ‘satisfaction,’ ‘privacy,’ ‘money-back.’
On the other hand, generic words like ‘very,’ ‘unique,’ and ‘hurry’ do not encourage people to make the purchase.
Focus more on benefits
When writing item descriptions, it’s difficult to resist the urge to share as much information about them. Often, people commit the mistake of writing too many features and specifications, which can get a bit technical. It’s essential to make your customers understand the value a product can provide them. It means writing about its benefits. Experienced writers of product description writing services focus more on what a product or service can do for a customer and how it will prove to be advantageous to them.
Make the description scannable
Do you know that you just have 7 seconds to persuade a visitor about the efficacy of your offerings? Compelling item descriptions are scannable in the sense that they help people know all vital information about it in as little as 7 seconds. For making your descriptions in such a manner, make use of bullet points and different font sizes and styles. Keep the description paragraphs not more than one to two sentences long. Provide only the most important information to allow visitors to take action quickly.
Include customer reviews in your description
To make your product descriptions seem more credible, include positive buyer reviews. Online shoppers resort to buying items that other people have appreciated. If your product has received an award or a mention in a press review, you shouldn’t hesitate to include it in the description. It will contribute immensely to your effort to persuade people to purchase your offering.
Optimize your descriptions for the search engine
Keywords refer to the words that people use to search for various products. So, including relevant phrases and keywords in the descriptions will help both customers and the search engines find your products. When you use the terms and phrases that your target audience is using to search for similar products, you benefit from an improved search engine ranking. It, in turn, results in a stream of qualified organic traffic to your website.
Weave a story
Storytelling is undoubtedly one of the most potent ways to market your services. When you explain your product in a story format, it interests the buyers and allows them to connect with your brand on an emotional level. While writing a description, take into account where and by whom it was made, the inspiration behind it, and the product’s lifecycle from ideation to manufacturing. All of this will allow your buyers to think of using the product, and they will feel more inclined to buy it.
Do not underestimate the significance of creating descriptions for your offerings. Implement the tips given above and get efficient at product descriptions writing. You will directly notice its effect on your sales and conversions. At the same time, you’ll also be able to build a strong relationship with your target audience.