Are you unsure of how to gain potential customers?
Do you know why most businesses are shelling out tons of bucks on designing their websites?
As the business world is no longer analog, technology is transforming everything about it. Now that the marketing industry is fully digitalized, almost every business strives to establish an online presence to reach customers.
And how do they build their presence in the online world?
Well, the answer is by investing in designing high-quality and intuitive websites to attract potential customers.
A website is more than just a profile of your company. It is a 24/7 marketplace where your prospective customers can find their desired products and explore your services.
For example, you start an ecommerce business. Obviously, you need to make an online presence by creating a website. Now you want to attract customers to purchase your products. For that, you need to design your website visually appealing and user-friendly, so that people will love to buy from your site.
Therefore, before you take any action, you need to be aware of these 11 things about designing a website, and take a reference from a web design company for better references and ideas.
Decent and responsive design
Whether you own an extensive business or a local one, it doesn’t matter! All you need is a professional website to build your business recognition. In fact, most consumers prefer to make purchases from local businesses through online stores or websites.
What matters most is the aesthetic and user-friendly design of your website. Customers usually come across the website intending to get visually appealing graphics. This makes them stay on the website a little longer. Hence make sure your website is what people like the most.
Concentrate on User experience (UX design)
Most brands are hiring the majority of UX designers for designing UX-friendly websites. It shows your products or services in such a way that enhances the consumer experience. As per stats, over 65% of people like to use UX design websites. The process of implementing user experience includes usability, accessibility, credibility, and value. If your design is poor, a lot of visitors won’t stay on your site. hat’s why improving your website’s user experience will put you on the path to success in no time.
Design a website based on user experience that creates an interface easy for the visitor to access, understand, and navigate. In this way, you stand out from competitors whose websites don’t place as much focus on user experience and thus gain more traffic and customers.
Globally, 51% of traffic comes from mobile devices. Nowadays, consumers are spending more time on their phones than on computers. So designing a mobile-friendly website should be your priority if you want your website to rank well. Google has been giving preference to mobile-friendly websites most since updating its ranking algorithm in 2015. Mobile-friendly websites get more recommendations and sales from consumers. 91% of mobile users believe it is difficult to access content conveniently. Many of them leave a site within seconds if they don’t find what they’re looking for. Sites with a mobile version should have an easy-to-use interface for smartphone users. Consider the following steps while optimizing your mobile-friendly site;
- Texts must be easy to read (no squinting required).
- Navigation must be simple (buttons and links must be large enough for a finger to tap).
- The design must be pleasing to the eye.
Negative white spaces
A well-planned white space strategy can make your website more memorable! The elements of the web page occupy positive space, whereas the unused spaces are negative.
Most amateur designers cram even brief spaces on each page. This creates a lot of disruption for visitors and makes your content or offers hard to stand out. Therefore, as a savvy business owner, you need to make sure that your website has as many negative spaces as possible. It makes your most critical elements (like your call to action and important links) stand out as compared to other elements of your website.
Unclutters the navigation
Your navigation bar may appear tempting if you include links to all relevant pages and resources.
Are clicks on these pages likely to increase by doing this? The answer is yes.
When navigation bars are filled with too many links, it clutters and makes it difficult for people to navigate, resulting in fewer clicks that act as conversion drivers, like the pricing page.
Use the right colors
Most designers usually overlook or choose the wrong colors while designing a website. Using irrelevant colors has a detrimental effect on conversion rates. Color is a determining factor for 85% of consumers when making a purchase. However, it is important to make the right color combination, since it elicits emotional responses.
Images and videos (high-quality visuals)
Images and videos, such as those found on online learning platforms, increase human retention of information compared to text formats. If you want users to stay longer on your site, then you should definitely use images and videos. Since quality matters, more than quantity. Hence, it is imperative to add images and other graphic media to your website while designing.
Implement the right content management system
The most popular content management system is WordPress since it is easy-to-use and 100% customizable. Each business has its own choices, so even if someone selects the best CMS for their business, it may not be the right choice for yours.
We recommend you research the top CMS options and consult with your web design team before making the decision.
Incorporate CTA (calls to action)
The functionality of a website is thwarted if every page does not include a call to action (CTA). Calls to action are one of the key elements for conversion-oriented websites.
Statistics show that adding call-to-action buttons to article templates can boost revenue by 83% in just a month. Your CTA click rate can be increased by 45% if you use buttons rather than text only.
Animated CTAs perform even better. They draw the attention of your visitors and encourage them to click the link.
Avoid standard or free templates
Most content management systems come with free website themes and templates, and many business owners take advantage of these features in order to reduce expenses. This is the worst decision ever!
The design of your website must reflect your brand. It is imperative to have themes and templates that can update regularly to fix bugs and enhance functionality. Hence, these tasks cannot be accomplished using free templates. If you really want to increase website conversions, then hire a professional designer or invest in paid templates.
Update and maintain your website
Maintaining a website is essential for every business. A perfect website requires 100% uptime on every page. An emergency support system needs to be available around the clock so that issues can be addressed immediately.